Kerbrank is a smaller, UK-built tool that does one part of local SEO. It tracks where a business ranks on Google Maps across a grid of streets, checks whether ChatGPT recommends it, and hands you a weekly fix list.
If that's what you use BrightLocal for, it may be all you need. If you rely on its citation, review or audit tools, it probably isn't.
BrightLocal's column comes from its own pricing and product pages. Where it does more, we've marked it. Where its pages didn't tell us, we say so rather than guess.
Swipe sideways for BrightLocal’s column
Feature
Kerbrank
BrightLocal
Priced in
Pounds sterling
US dollars
Entry price
£29 a month for one business
Priced in US dollars, with different tools in each plan
Map searches on the entry plan
10
5
Largest map
11 × 11 on Solo, up to 15 × 15 on Agency plans
Up to 15 × 15; larger grids and more than 5 searches are add-ons
How map scans are paid for
Included in the price
Included in every plan
Weekly rescans
Automatic every week, on every plan
Check their plan page for how often scans run
AI answers checked
ChatGPT, 8 to 12 questions per business
ChatGPT, Google AI Overviews and AI Mode, included
Reports in your own brand
Pro and above, from £59
Included on every plan
Spots with no postcode nearby (usually sea)
Left out of every score
You can place custom points to skip water
Re-checks jobs you tick off
The next scan looks for the problem again and shows what it found
Not stated
Citation building, review management and audits
Not offered
OfferedBrightLocal does more
From each company's public pricing and product pages on 27 September 2026. Prices and features change, so check theirs before you decide.
Which to choose
Which one suits you?
They're different shapes of tool. BrightLocal covers a lot of local SEO. Kerbrank goes deep on one part of it.
What do you need a local SEO tool for?
Pick everything that applies.
Pick what you need, and we'll say which fits.
Tick what you need. Sometimes BrightLocal is the better choice, and we'll say so.
You want the whole local SEO toolkit in one place.
You build and clean up citations. BrightLocal also offers citation building. Kerbrank doesn't.
You manage reviews for clients. BrightLocal also offers review management. Kerbrank only shows review counts next to each competitor.
You run audits. BrightLocal also offers audits. Kerbrank checks a business's website phone number, postcode and markup against Google, which is much narrower.
You want a long track record. BrightLocal has been around for years. Kerbrank is new.
You work mostly outside the UK, or you're happy paying in US dollars.
When Kerbrank fits better
You mainly need maps, ChatGPT and a weekly to-do list.
You'd rather pay in pounds. One flat price from £29 a month, with no exchange rate in between.
You want more searches on the entry plan: 10 on Solo against BrightLocal's 5.
You want to know if ChatGPT recommends you, and which businesses it names instead.
You're on the coast. Spots with no postcode nearby, usually sea, a harbour or open land, are left out, so they can't drag a score down.
You like being told what to do next. A plain-English job list, and the next scan checks each fix is still in place.
Trying it out
Run Kerbrank next to BrightLocal.
You don't have to switch anything to find out. The trial is 14 days and doesn't need a card.
1Start alongside
Set up the same business and the same searches. Expect the numbers to differ a little: any two tools search from different points at different times, and Google's results move.
2Check your searches
Kerbrank shows how many people search for each phrase in your town every month, and suggests better ones where the numbers are low.
3Keep what you need
If you rely on BrightLocal for citations or reviews, keep it for that. Nothing stops you using both.
Not sure which fits?Tell us what you use BrightLocal for and we'll give you a straight answer. A person replies by email within two working days (Monday to Friday).
We can't give you a fair like-for-like figure, because BrightLocal prices in US dollars and its plans bundle different tools.
Kerbrank starts at £29 a month for one business and 10 searches. Check BrightLocal's current pricing against the parts you'd actually use.
Does Kerbrank do citation building or review management?
No
No. BrightLocal also offers citation building, review management and audits. Kerbrank focuses on Google Maps rankings, the ChatGPT check, competitors, local search demand and a weekly fix list.
Can I use Kerbrank alongside BrightLocal?
Yes, both
Yes. Nothing stops you running both, for example keeping BrightLocal for citations and using Kerbrank for weekly maps and the ChatGPT check.
How big are Kerbrank's maps?
Up to 15 × 15
Up to 11 × 11 on Solo, 13 × 13 on Pro and 15 × 15 on Agency and Agency+. You can draw the area as a circle, a square or your own shape, and spots with no postcode nearby, usually sea, a harbour or open land, are left out.
Can I try Kerbrank before I pay?
14 days free
Yes. Every account starts with a 14-day free trial and no card is needed. The trial runs on the Solo plan, one business at a time, and scans and reports work as normal. Nothing is charged when it ends.
See your own map before you decide.
Add your business and pick your searches. We show your estimated scan time before you start. Timing depends on your map, searches and Google’s queue. Fourteen days free, and you don't need a card.