Kerbrank vs BrightLocal

A BrightLocal alternative priced in pounds, with no credits.

Kerbrank is a smaller, UK-built tool with one job. It tracks where a business ranks on Google Maps across a grid of streets, checks whether ChatGPT recommends it, and hands you a weekly fix list. If that's what you use BrightLocal for, it may be all you need. If you rely on its citation, review or audit tools, it probably isn't.

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14 days free
No card needed
From £29 a month

Priced in: Kerbrank: Pounds; BrightLocal: US dollars
Map searches, entry plan: Kerbrank: 10; BrightLocal: 5
Largest map: Kerbrank: Up to 15 × 15; BrightLocal: 7 × 7, larger as an add-on
ChatGPT check: Kerbrank: Included; BrightLocal: Included
Citations, reviews, audits: Kerbrank: Not offered; BrightLocal: Offered

From public pages on 22 September 2026.

Side by side

Kerbrank and BrightLocal, row by row.

BrightLocal's column comes from its own pricing and product pages. Where it does more, we've marked it. Where its pages didn't tell us, we say so rather than guess.

Feature	Kerbrank	BrightLocal
Priced in	Pounds sterling	US dollars
Entry price	£29 a month for one business	Priced in US dollars. See their pricing page for today's figure
Map searches on the entry plan	10	5
Largest map	11 × 11 on Solo, up to 15 × 15 on Agency plans	7 × 7 included, larger as an add-on
How map scans are paid for	Included in the monthly price	Included in every plan
Weekly rescans	Automatic every week, on every plan	Check their plan page for how often scans run
ChatGPT check	Included, 20 to 100 questions per business	Included
Reports in your own brand	Pro and above, from £59	Check their plan page
Map points in the sea	Left out of every score	Not stated
Confirms a fix worked	The next scan checks each job you tick off	Not stated
Citation building, review management and audits	Not offered	Offered

From each company's public pricing and product pages on 22 September 2026. Prices and features change, so check theirs before you decide.

Choosing honestly

Which one suits you?

They're different shapes of tool. BrightLocal covers a lot of local SEO. Kerbrank goes deep on one part of it.

When BrightLocal is the better choice

You want the whole local SEO toolkit in one place.

You build and clean up citations. BrightLocal also offers citation building. Kerbrank doesn't.
You manage reviews for clients. BrightLocal also offers review management. Kerbrank only shows review counts next to each competitor.
You run audits. BrightLocal also offers audits. Kerbrank checks a business's website name, phone number and markup against Google, which is much narrower.
You want a long track record. BrightLocal has been around for years. Kerbrank is new.
You work mostly outside the UK, or you're happy paying in US dollars.

When Kerbrank fits better

You mainly need maps, ChatGPT and a weekly to-do list.

You'd rather pay in pounds. One flat monthly price from £29, with no exchange rate in between.
You track more than a handful of searches. 10 on the entry plan against BrightLocal's 5, and maps up to 15 × 15 on Agency plans without an add-on.
You want to know if ChatGPT recommends you, and which businesses it names instead.
You're on the coast. Map points that land in the sea are left out, so they can't drag a score down.
You like being told what to do next. A plain-English job list, and the next scan checks whether each fix worked.

Trying it out

Run Kerbrank next to BrightLocal.

You don't have to switch anything to find out. The trial is 14 days and doesn't need a card.

Start alongside

Set up the same business and the same searches. Expect the numbers to differ a little: any two tools search from different points at different times, and Google's results move.

Check your searches

Kerbrank shows how many people search for each phrase in your town every month, and suggests better ones where the numbers are low.

Keep what you need

If you rely on BrightLocal for citations or reviews, keep it for that. Nothing stops you using both.

Keep comparing

Kerbrank vs Local FalconCredits against a flat price, and when a 21 × 21 grid matters.Read the comparison → For agenciesClient reports in your name and colours, from £59 a month.See agency features → PricingFour plans in pounds, from £29. Weekly scans included.Compare plans →

Questions

Kerbrank or BrightLocal?

Not sure which fits?

Tell us what you use BrightLocal for and we'll give you a straight answer. A person replies by email.

Send a message

Is Kerbrank cheaper than BrightLocal?

We can't give you a fair like-for-like figure, because BrightLocal prices in US dollars and its plans bundle different tools. Kerbrank starts at £29 a month for one business and 10 searches. Check BrightLocal's current pricing against the parts you'd actually use.

Does Kerbrank do citation building or review management?

No. BrightLocal also offers citation building, review management and audits. Kerbrank focuses on Google Maps rankings, the ChatGPT check, competitors, local search demand and a weekly fix list.

Can I use Kerbrank alongside BrightLocal?

Yes. Nothing stops you running both, for example keeping BrightLocal for citations and using Kerbrank for weekly maps and the ChatGPT check.

How big are Kerbrank's maps?

Up to 11 × 11 on Solo, 13 × 13 on Pro and 15 × 15 on Agency and Agency+. You can draw the area as a circle, a square or your own shape, and points that fall in the sea are left out.

Can I try Kerbrank before I pay?

Yes. Every account starts with a 14-day free trial and no card is needed. Scans work during the trial just as they do on a paid plan, and nothing is charged when it ends.

See your own map before you decide.

Add your business, pick your searches and get your first heatmap in minutes. Fourteen days free, and you don't need a card.

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