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The blog

Local search, explained properly.

How Google Maps and AI assistants decide which local business to show, and what a UK business can do about it this week.

30 articles222 minutes to read them all

Start here · 8 min read Google Maps SEO: how to rank higher on Google Maps Google Maps SEO explained: how to rank higher on Google Maps with Google's own three factors, what to fix first, and a free check from 25 spots. Read the article

Every article

Pick the one that fits your week.

Google Maps · 8 min readGoogle Maps SEO: how to rank higher on Google MapsGoogle Maps SEO explained: how to rank higher on Google Maps with Google's own three factors, what to fix first, and a free check from 25 spots.Read the article Google Maps · 10 min readSEO for roofers: how UK roofing firms get found on GoogleSEO for roofers in the UK: set up your Google profile as a roofer, give each roofing job a page, earn reviews, and see what seven real searches showed.Read the article Google Maps · 10 min readSEO for dentists: how UK dental practices get found on GoogleSEO for dentists in the UK: your Google profile, your NHS.uk profile, a page per treatment, reviews, and what seven real Portsmouth searches showed.Read the article Google Maps · 9 min readSEO for solicitors: how UK law firms get found on GoogleSEO for solicitors in the UK: your Google profile, a page per service, reviews and the SRA rules, plus what seven real Portsmouth searches showed.Read the article Your profile · 8 min readLocal citations: what they are and which UK ones countLocal citations are listings of your name, address and phone on other sites. What Google says, and which UK directories it showed in seven real searches.Read the article Google Maps · 9 min readLocal Services Ads in the UK: what they cost and who can use themGoogle Local Services Ads in the UK: which trades qualify, how pay per lead works, the Google Verified badge, and when your free Maps listing is enough.Read the article Your profile · 7 min readGoogle Business Profile manager: roles and accessHow to get into your Google Business Profile, what owners and managers can each do, and how to check who still has access to your listing.Read the article Reviews · 7 min readGoogle reviews disappeared? Why, and what to doGoogle reviews disappeared or not showing? The causes Google itself gives, how to tell which one hit your profile, and when to report, appeal or wait.Read the article Google Maps · 8 min readGoogle Maps ads: how to advertise and what it costsGoogle Maps ads explained: how to advertise on Google Maps, the four ad types, what UK advertisers bid per click, and when your free listing wins.Read the article Your profile · 7 min readGoogle Business Profile posts: what to postGoogle Business Profile posts, once Google My Business posts: the three kinds, how to post, what to write and the rules that get posts removed.Read the article Google Maps · 9 min readLocal SEO for small businesses: where to startLocal SEO for small businesses in the UK: what it is, what to do first, what to do yourself or pay for, and how to tell if it is working.Read the article Reviews · 9 min readHow to respond to Google reviews, with examplesHow to respond to Google reviews as a UK business: the steps, what Google itself advises, and replies to adapt for 5-star, 3-star, 1-star and fake reviews.Read the article Google Maps · 5 min readGoogle Maps visibility across Portsmouth neighbourhoodsUnderstand why Google Maps results differ across Portsmouth, then compare neighbourhoods fairly before choosing a local SEO change.Read the article Google Maps · 8 min readGoogle 3-Pack: what it is and how to get into itThe Google 3-pack, or local pack, is the box of three local businesses on a search. How Google picks them, what six real packs showed, and how to get in.Read the article Your profile · 6 min readGoogle Business Profile primary category: how to chooseChoose an accurate Google Business Profile primary category, assess alternatives, and record changes without confusing services with business categories.Read the article Google Maps · 6 min readHow to add your business to Google Maps, step by stepHow to list your business on Google Maps for free: pick the right name and category, set your address or service area, get verified, start well.Read the article Tracking and reports · 12 min readThe best local rank trackers for UK businesses (2026)Six local rank trackers compared for UK businesses and agencies, with a pick by priority and the monthly cost per client for 5, 10 and 20 clients.Read the article Tracking and reports · 6 min readHow to check if ChatGPT recommends your businessDoes ChatGPT recommend my business? How to test it properly by hand, why answers change every time, and what tends to get local firms named.Read the article Your profile · 7 min readGoogle Business Profile suspended? What to do nextGoogle Business Profile suspended? How to find the reason, fix it, use the appeals tool for reinstatement and what to do if your appeal is denied.Read the article Reviews · 6 min readHow to remove a Google review (and when you can't)Can you remove Google reviews? Only ones that break Google's policies. How to report a review, check and appeal the decision, and reply well meanwhile.Read the article Google Maps · 6 min readLocal SEO for plumbers, electricians and other trades (UK)Local SEO for plumbers, electricians and roofers in the UK. Set up your service area properly, pick the right category, earn reviews and check the map.Read the article Your profile · 7 min readHow to verify your business on Google (UK guide, 2026)Verify my business on Google: the methods Google offers now, how to prepare for video verification, and what to do while it's pending or if it fails.Read the article Google Maps · 7 min readBusiness not showing on Google Maps? How to list it, 7 fixesBusiness not showing on Google Maps? How to list it on Google Maps for free, then the seven usual causes it won't show and how to fix each one.Read the article Your profile · 6 min readGoogle Business Profile optimisation for UK businessesGoogle Business Profile optimisation for UK businesses, covering categories, services with prices, description, hours, photos and attributes.Read the article Reviews · 7 min readHow to get more Google reviews (without breaking the rules)How to get more Google reviews for your UK business, with a direct review link, when to ask, a message you can copy, replying well, and Google's rules.Read the article Tracking and reports · 7 min readGoogle Maps heatmap: how grid tracking shows where you rankA Google Maps heatmap shows where you rank from each part of your area. How the grid works, what the colours mean and which numbers to watch.Read the article Audits and checklists · 6 min readLocal SEO and Google Business Profile audit in one hourA local SEO and Google Business Profile audit you can run in an hour: your listing, map, competitors, reviews, website, citations and AI assistants.Read the article Audits and checklists · 6 min readThe local SEO checklist for UK small businesses (2026)A practical local SEO checklist for UK small businesses, covering your Google profile, categories, reviews, website, citations and tracking.Read the article Tracking and reports · 6 min readLocal SEO report: what to send clients, and what to skipWhat a good local SEO report for clients should contain, what to cut, and how agencies and freelancers can show progress honestly without padding.Read the article Your profile · 7 min readNAP consistency: getting your name, address and phone rightNAP consistency means your name, address and phone match everywhere you are listed. Common UK problems, which directories to check and how to fix them.Read the article

Using Kerbrank

The guides, step by step.

01 · 8 min readGetting started: add your business and take a first readingHow to add your business to Kerbrank, choose your searches and area, take your first Google Maps reading and see which job to do first.Read the guide 02 · 4 min readChoosing which searches to trackWhich searches to track, and why the town name stays off. Use search demand, name the service, and swap out quiet searches.Read the guide 03 · 4 min readReading the map and the headline numbersHow to read your Google Maps ranking map in Kerbrank, from top-three share and average position to blind spots, gaps in the data and weekly changes.Read the guide

See where your customers can find you.

Start with a free check: one search from 25 spots around your business, with no account to make. To track every search each week, with the ChatGPT check and a short list of jobs, the trial is free for 14 days with no card needed.

Run a free check Start 14-day free trial