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The blog

Local search, explained properly.

How Google Maps and AI assistants decide which local business to show, and what a UK business can do about it this week.

Blog · 6 min read Why is my business not showing on Google Maps? 7 causes Why is my business not showing on Google Maps? The seven usual causes, from verification and categories to distance and filtering, and how to fix each one. Blog · 5 min read Google Business Profile optimisation for UK businesses Google Business Profile optimisation for UK businesses, covering categories, services with prices, description, hours, photos and attributes. Blog · 5 min read How to get more Google reviews (without breaking the rules) How to get more Google reviews for your UK business, with a direct review link, when to ask, a message you can copy, replying well, and Google's rules. Blog · 5 min read How to rank higher on Google Maps, and what you can't change How to rank higher on Google Maps using Google's own factors (relevance, distance, prominence) and why your rank changes with where the searcher stands. Blog · 6 min read Google Maps heatmap: how grid tracking shows where you rank A Google Maps heatmap shows where you rank from every street, not just your desk. How the grid works, what the colours mean and which numbers to watch. Blog · 6 min read Local SEO audit: a one-hour check you can run yourself A local SEO audit you can run in an hour, step by step. Check your Google listing, map, competitors, reviews, website, citations and AI assistants. Blog · 6 min read The local SEO checklist for UK small businesses (2026) A practical local SEO checklist for UK small businesses, covering your Google profile, categories, reviews, website, citations and tracking. Start today. Blog · 5 min read Local SEO report: what to send clients, and what to skip What a good local SEO report for clients should contain, what to cut, and how agencies and freelancers can show progress honestly without padding. Blog · 6 min read NAP consistency: getting your name, address and phone right NAP consistency means your name, address and phone match everywhere you are listed. Common UK problems, which directories to check and how to fix them.

Using Kerbrank

Guide · 4 min read Getting started: your first report in five minutes Your Kerbrank getting started guide. Add your business in four steps, take your first reading, and see which job to do first on your new report. Guide · 3 min read Choosing which searches to track How to go about choosing searches to track in Kerbrank. Use search demand, leave the town name off, name the service, and swap out quiet searches. Guide · 4 min read Reading the map and the headline numbers How to read your Google Maps ranking map in Kerbrank, from top-three share and average position to blind spots, gaps in the data and weekly changes.