Every report ends with a list of jobs: the specific things standing between you and more of the map. The report opens with the top three, and the full list sits under Every job, in order at the end.
You don't need to do them all at once. Do one, mark it done, and the next scan checks it again and shows what changed.
How tasks are ranked
Jobs are sorted first by how serious they are, then by likely effect against effort, so a quick job that makes a real difference comes before a slow one that makes a small difference.
| Severity | What it means |
|---|---|
| Critical | The most serious problems. Do these first. |
| High | A clear gap that is costing you visibility. |
| Medium | A real improvement, but not urgent. |
| Low | Tidying up. Do it when you have a spare half hour. |
The job marked Work on this one first is always one that changes your own listing, website or reviews and that you can start this week.
Things about other businesses (a rival's listing that looks suspicious, who Google groups you with) and small tidy-ups to your tracked searches are shown in the report for information, but they are never your first job.
We only raise a job when the data shows it. If a check couldn't run, or we can't see a detail (a competitor's extra categories, say), we say so rather than guess.
Likely effects are a guide, not a promise. Google says local ranking comes down to relevance, distance and prominence, and a task can only move the parts you control.
What a task looks like
Each job has:
- A title saying what's wrong. On your dashboard, critical and high tasks are labelled Do first and the rest Worth doing.
- Why, in a sentence or two, with the figures behind it.
- What to do (Do this: in the client report): the action to take, in plain steps.
- The area it belongs to and a rough idea of how long it will take, such as "Reviews · ongoing".
- Sometimes a message that's ready to send or paste, with a Copy message button.
Jobs come from your Google profile, the profiles of the businesses around you, the map, your website and the ChatGPT answers.
Typical ones include a blind spot in part of your area, a review gap against the businesses winning the map, another listing at the same address, a quiet search, a directory ChatGPT keeps citing (see UK directory checks), missing opening hours or description, and a photo gap. Some are marked recurring, meaning they're worth coming back to.
The website check is behind some of them. It reads your site's structured data, name, phone number and address and compares them with Google. If the map pin in your site's structured data is a long way from your Google pin, that becomes a task. NAP consistency explains why matching details matter.
Mark a task as done
- Open the business and go to its Tasks page. The task that helps most for the time it takes is also on the Overview, at the top of the Tasks card.
- Press the job to see the detail.
- Do the work described under What to do.
- Press Mark as done.
The job moves to the ticked-off list, with the date you marked it, waiting for the next scan to check it. If you pressed it by mistake, press Undo.
What the next scan can tell you
The next scan looks for the problem again, and each ticked-off job then says one of these:
- Change verified. For a few jobs the scan reads the fact itself again, such as your opening hours or the business details on your website. If it's now right, the job says so.
- No longer detected. For most jobs, such as a blind spot or a review gap against your competitors, the scan can only say the problem no longer shows up in the reading. That's good news, but it isn't proof that your change moved your rankings.
- Still present. The job goes back on your list and says so, for example "Marked done 3 Sept, but the scan of 10 Sept still finds it" (dates here are an example).
- Couldn't check yet. If the part the job is about didn't answer on that scan (your Business Profile or website, say), the job says so and the next scan tries again.
- Waiting for a scan. Ticked off, and the next scan hasn't run yet.
The dashboard, your report, the PDF and the emails all use the same words for each task. Each business's Progress view lists the jobs you ticked off and what the scans found, and clients who open your report link see the same, which is covered in sharing reports.
Whether the map moved is a separate question, answered by the figures, not by the task list. Some changes take several weeks to show on the map, so watch the map and top-ten coverage rather than expecting the next reading to change overnight.
The review request message
Reviews come up often, because a review gap against the businesses winning the map is one of the gaps you can close yourself. When the job is about reviews, it comes with a copy-ready message to send to customers. It includes a direct link to write a Google review, so they don't have to hunt for your profile.
- Press Copy message under the message.
- Paste it into a text, WhatsApp or email to a recent customer.
- Send it to a few customers each week rather than everyone at once.
How to get more Google reviews has more on asking at the right moment.
Review topics
Google picks out about ten topics from your reviews and shows them on your profile, such as "welcoming staff" or "lip fillers", with a count beside each. Kerbrank compares those topics with the services you offer. An AI model decides which topic is about which service.
When a service you offer isn't among the topics Google shows, you get a task for it. That doesn't mean no review mentions it, only that not enough do for Google to pick it out.
The job tells you who to ask: every customer who had that service, whatever their visit was like. Its review request thanks them for the service by name and asks for an honest review, never for particular words, because Google's rules don't allow asking for specific content.
Kerbrank also shows the topics Google highlights for the businesses winning your searches. Vague ones such as "comfortable atmosphere" are there for information only: a task is raised only for a service you offer.
Google says review count and score count towards prominence. Reviews that name the service also tell customers what you do.