Every report ends with a list of jobs: the specific things standing between you and more of the map. The report opens with the top three, and the full list sits under Every job, in order at the end. You don't need to do them all at once. Do one, mark it, and let the next scan tell you whether it worked.
How jobs are ranked
Jobs are sorted first by how serious they are, then by likely effect against effort, so a quick job that makes a real difference comes before a slow one that makes a small difference.
| Severity | What it means |
|---|---|
| Critical | The most serious problems. Do these first. |
| High | A clear gap that is costing you visibility. |
| Worth doing | A real improvement, but not urgent. |
| Low | Tidying up. Do it when you have a spare half hour. |
Likely effects are a guide, not a promise. Google says local ranking comes down to relevance, distance and prominence, and a job can only move the parts you control.
What a job looks like
Each job has:
- A title saying what's wrong, and a severity label.
- Why, in a sentence or two, with the figures behind it.
- Do this: the action to take, in plain steps.
- Takes, a rough idea of how long it will take.
- Sometimes a Copy button with text that's ready to send or paste.
Jobs come from your Google profile, the profiles of the businesses around you, the map, your website and the ChatGPT answers. Typical ones include a blind spot in part of your area, a review gap against the businesses winning the map, another listing at the same address, a quiet search, a directory ChatGPT keeps citing, missing opening hours or description, and a photo gap. Some are marked recurring, meaning they're worth coming back to.
The website check is behind some of them. It reads your site's structured data, name, phone number and address and compares them with Google. If the map pin in your site's structured data is a long way from your Google pin, that becomes a job. A Portsmouth skin clinic we track had its website pin 1.1 km from its Google pin. NAP consistency explains why matching details matter.
Mark a job as done
- Open the business from your dashboard.
- Scroll to the job you've finished.
- Do the work described under Do this:.
- Press Mark as done.
The job now shows the date you marked it and "the next scan checks it". If you pressed it by mistake, press Undo.
How the next scan confirms it
The next scan checks the problem again:
- If it's gone, the job moves to Done and confirmed, with the date it was confirmed.
- If it's still there, the job stays on the list and says so, for example "Marked done 3 Sep 2026, but the 10 Sep 2026 scan still finds it" (dates here are an example).
The dashboard counts confirmed jobs as "fixed" on each business, so you can see progress at a glance. Clients who open your report link see the same progress, which is covered in sharing reports.
Some jobs take longer than a week to show on the map, even once the problem itself is fixed. A missing description is confirmed by the next scan once it's filled in, but your position in a blind spot may take several scans to move, so watch the map and top-ten coverage rather than expecting the next reading to change overnight.
The review request message
Reviews come up often, because a review gap against the businesses winning the map is one of the gaps you can close yourself. When the job is about reviews, it comes with a copy-ready message to send to customers. It includes a direct link to write a Google review, so they don't have to hunt for your profile.
- Press Copy on the message.
- Paste it into a text, WhatsApp or email to a recent customer.
- Send it to a few customers each week rather than everyone at once.
How to get more Google reviews has more on asking at the right moment.
Review topics
Google groups the wording of your reviews into topics on your profile, such as "welcoming staff" or "lip fillers", with a count beside each. Kerbrank compares those topics with the searches you track. TypeSafe's Jev model decides which topic is about which service.
When a service people search for never comes up in your reviews, you get a job for it. The review request message then asks the customer to mention that service by name.
Take the Portsmouth skin clinic again. Its biggest review topic was "welcoming staff" (13), with "lip fillers" on 12. Laser hair removal never came up at all, even though it's a service the clinic offers. The job suggested asking laser customers to mention the treatment in their review.
Reviews are one of the signals Google reads for relevance and prominence, so reviews that name the service you want to be found for tend to help more than general praise.